Serving Up Goodness 5

Dutch Bros. Coffee Provides Fuel for the Soul with Handcrafted Coffee and Friendly Service

In 1992, brothers Dane and Travis Boersma got an espresso machine and started experimenting with different coffee drinks. They got pretty good at it and decided to sell their drinks from a pushcart in their town of Grants Pass, Oregon. The brothers, who grew up on a dairy farm, then decided to take their passion for espresso and create a coffee company called Dutch Bros. Coffee. Today, there are 269 stores in seven western states and it is the largest privately held drive-thru coffee company in the nation.

However, it was husband and wife franchise owners, Jim Thompson and Janice McCarthy, who brought Dutch Bros. to the Valley, where they owned several homes for over 30 years. Thompson previously owned an auto dealership in Klamath Falls, Oregon. During the time he ran his dealership, he also worked eight years for Dutch Bros. Then, in 2007, he and Janice opened their first store near the ASU campus in Tempe. They now have 15 locations, with another two scheduled to open next year. Their North Scottsdale location has the only indoor/outdoor Dutch Bros. Espresso Bar and Drive-Thru in the Valley.

Lower Prices Higher Flavor

There are a few key items that set Dutch Bros. apart from other coffee establishments: the sales tax is included in the price of each item; there is no charge for extra flavor or whipped cream; you can order your drink your way, with non-fat and sugar-free options; and you receive a punch card redeemable after ten punches for any drink in any size. All coffee drinks can be served iced, blended or hot.

For over 20 years, Dutch Bros. has served a blend of coffee from imported coffee beans from El Salvador, Brazil and Colombia. Their proprietary blend is served in every store and is roasted by hand, blended by hand and ground and pulled by hand, creating a smooth, rich, full-bodied coffee. It is using a ristretto shot, which is an Italian-style of espresso shot, that creates the bolder, richer flavor.

Each store serves Dutch Frosts (milkshakes), fruit smoothies, a blended Dutch Breeze espresso, hot/iced tea, Italian sodas and the Blue Rebel™, which is their own custom-formulated energy drink. The chocolate milk served in all the drinks is made from a Dutch Bros. private recipe, and, as Thompson states, “It’s the Best!” In addition, there is a kid’s drink menu and an assortment of locally-made pastries.

Dutch Bros. core values are service, quality and speed. A procedure was pioneered that streamlines the customer’s wait in line by taking their order on an iPad and having them pay while they wait in line. The coded order then appears on an iPad in the store. The goal is to have each car served in 40 seconds or less. So, if there is a 12-car line, the wait will be only five minutes.

Giving Back

Dutch Bros. adopted “The Optimist Creed,” which is based on treating people right, and renamed it The Dutch Creed. From the corporate staff to the employees in the stores, it’s all about extending kindness. All 540 employees who work throughout the Valley emulate this creed daily by giving over-the-top service.

“From the top position in our company to our employees at each location, it’s all about Love. We treat our employees the same as we treat our customers,” says Thompson. “Each employee will go the extra mile to insure your visit is a pleasurable one.”

Dutch Bros. is all about people, and every year a percentage of every drink gets donated to various charities. In honor of Dane Boersma, who died of Lou Gehrig’s disease in 2009, the company donates to the Multiple Dystrophy Association, and this year they raised $758,000 in one day. In addition, every store chooses a local charity each month to support. In October, Phoenix Children’s Hospital received $35,000 from them.

Dutch Bros. Coffee

20795 N. Scottsdale Road

Scottsdale, AZ 85255